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~subject:"Brand management"
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Search: subject:"switching behavior"
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Brand management
Konsumentenverhalten
39
Consumer behaviour
38
Switching behavior
36
switching behavior
20
Switching behaviour
15
Wechselverhalten
15
Service quality
13
Dienstleistungsqualität
12
Bank
11
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Theorie
7
Theory
6
China
5
Markenartikel
5
Brand
4
heterogeneity
4
market volatility
4
Agent-based model
3
Brand image
3
Customer
3
Deposit banking
3
Einlagengeschäft
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Markenführung
3
Markenimage
3
Religion
3
customer switching behavior
3
product quality
3
service quality
3
Agent-based modeling
2
Agentenbasierte Modellierung
2
Bankgeschäft
2
Banking services
2
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Type of publication
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Article
3
Type of publication (narrower categories)
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Article in journal
3
Aufsatz in Zeitschrift
3
Language
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English
3
Author
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Kumari, Radha
1
Luce, Fernando Bins
1
Oliveira, Marta Olivia Rovedder de
1
Sah, Laxmi Kumar
1
Silveira, Cleo Schmitt
1
Thagunna, Suresh Singh
1
Published in...
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Nepalese journal of economics : a publication of Uniglobe College
2
Journal of business research : JBR
1
Source
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ECONIS (ZBW)
3
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1
Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh
- In:
Nepalese journal of economics : a publication of …
7
(
2023
)
3
,
pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
Saved in:
2
Factors affecting smartphone brand
switching
behavior
in Kathmandu valley
Kumari, Radha
;
Sah, Laxmi Kumar
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Saved in:
3
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
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