Factors affecting brand switching in telecommunication industry in Kathmandu valley
Suresh Singh Thagunna
Year of publication: |
2022
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Authors: | Thagunna, Suresh Singh |
Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2023, 3, p. 159-173
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Subject: | switching cost | trust | promotional offer | brand image | internet surfing speed | pricing plan | network quality | customer care service | customer switching behavior | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Internet |
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