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~subject:"Brand management"
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Search: subject:"user generated content"
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Subject
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Brand management
Social Web
305
Social web
305
user-generated content
244
Internet marketing
153
Online-Marketing
151
Viral marketing
145
Virales Marketing
145
User-generated content
135
Consumer behaviour
134
Konsumentenverhalten
134
Customer integration
82
Kundenintegration
82
social media
59
Brand image
57
Markenimage
57
Markenführung
53
Online retailing
44
Online-Handel
44
Tourism
42
Tourismus
39
Beziehungsmarketing
38
Relationship marketing
38
Social media
38
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Electronic Commerce
34
Content Management
33
Content management
33
Data Mining
33
Data mining
33
E-commerce
33
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
Soziales Netzwerk
28
Tourism marketing
28
Tourismusmarketing
28
Internet
27
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Online availability
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Undetermined
39
Free
3
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Article
48
Book / Working Paper
5
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Article in journal
48
Aufsatz in Zeitschrift
48
Hochschulschrift
2
Thesis
2
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English
53
Author
All
Arnhold, Ulrike
3
Dennhardt, Severin
3
Bilro, Ricardo Godinho
2
Decker, Reinhold
2
Lee Heng Wei
2
Loureiro, Sandra Maria Correia
2
Ong, Chuan Huat
2
Thurasamy Ramayah
2
Ahuvia, Aaron
1
Aloini, Davide
1
Areni, Charles Scott
1
Arif, Imtiaz
1
Arumugam, Prakash V.
1
Arya, Vikas
1
Aslam, Wajeeha
1
Bala, Pradip Kumar
1
Brady, Michael K.
1
Burmann, Christoph
1
Böger, Daniel
1
Carson, Stephen J.
1
Cheng, Ya-Yun
1
Cheregi, Bianca-Florentina
1
Cova, Bernard
1
Dens, Nathalie
1
Ducman, Anca-Alexandra
1
Dąbrowski, Dariusz
1
Eilert, Meike
1
Evans, Geraint
1
Farzana Quoquab
1
Ferreira, Caitlin
1
Fischbach, Sarah
1
Flaswinkel, Anne Mareike
1
Füller, Johann
1
Gannon, Valerie
1
Geissinger, Andrea
1
Giebelhausen, Michael D.
1
Gonzalez, Beatriz
1
Guercini, Simone
1
Guerra, Eva
1
Guerreiro, João Pedro Silva Martins
1
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Published in...
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The journal of product & brand management
4
Journal of business research : JBR
3
Journal of marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Gabler research / Innovatives Markenmanagement
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of business & entrepreneurship : JBE
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management dynamics in the knowledge economy
1
Markenmanagement
1
Qualitative market research : an international journal
1
Springer Gabler Research
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The journal of services marketing
1
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ECONIS (ZBW)
53
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1
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
5
User-generated
content
in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
6
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
7
Effects of materialism on Brand-related
user-generated
content
and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
8
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Effects of instagram
user-generated
content
on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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