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~subject:"Brand management"
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Brand management
Dienstleistungsmanagement
1,580
Service management
1,578
Dienstleistung
541
Dienstleistungsqualität
266
Service quality
266
Deutschland
259
Germany
255
Dienstleistungssektor
251
Service industry
237
Theorie
237
Theory
237
Beziehungsmarketing
227
Relationship marketing
226
services management
221
Management
210
Services
154
Dienstleistungsmarketing
118
Services marketing
118
Customer satisfaction
110
Kundenzufriedenheit
110
Prozessmanagement
99
Business process management
93
Hotel industry
90
Hotellerie
90
USA
89
United States
89
Bundling strategy
87
Leistungsbündel
87
Customer service
85
Kundenservice
85
Customer integration
84
Dienstleistungsbetrieb
84
Kundenintegration
84
Qualitätsmanagement
81
Innovation
73
Krankenhaus
73
Quality management
71
Strategisches Management
70
Consumer behaviour
69
Konsumentenverhalten
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2
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English
16
German
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Papadimitriou, Antigoni
3
Bruhn, Manfred
2
Ramírez, Gerardo Blanco
2
Stauss, Bernd
2
Brown, James R.
1
Chang, Hsiao-Ping
1
Cremonini, Leon
1
Dahlhoff, Hans-Dieter
1
Drezner, Noah D.
1
Esch, Franz-Rudolf
1
Fischer, Alexander
1
González-Ledesma, Miguel Alejandro
1
Hartmann, Kerstin
1
Huber, Frank
1
Ismandoyo, Decky A.
1
Jacob, Frank
1
Lam, Queenie K. H.
1
Langa, Patrício V.
1
Lohmann, Heinz
1
Ma, Chun-Chieh
1
Mampaey, Jelle
1
McGinley, Sean
1
McLaughlin, Gerald W.
1
McLaughlin, Jacqueline
1
McLaughlin, Josetta
1
Ngo, Jenny
1
O'Neill, John
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Oguachuba, Jane S.
1
Saichaie, Kem
1
Strödter, Kristina
1
Tang, Hayes H. H.
1
Taylor, John
1
Vogel, Johannes
1
Vollhardt, Kai
1
Warshaw, Jarrett B.
1
Zavale, Nelson C.
1
Álvarez Mendiola, Germán
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Competition in higher education branding and marketing : national and global perspectives
12
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Forum Dienstleistungsmanagement
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Wissenschaft & Praxis
1
Zeitschrift Führung + Organisation : ZfO
1
Zukunftsorientierter Wandel im Krankenhausmanagement : Outsourcing, IT-Nutzenpotenziale, Kooperationsformen, Change Management
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ECONIS (ZBW)
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Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 1-12)
.
2018
Persistent link: https://www.econbiz.de/10011760271
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2
Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem
;
Warshaw, Jarrett B.
- In:
Competition in higher education branding and marketing …
,
(pp. 13-36)
.
2018
Persistent link: https://www.econbiz.de/10011760272
Saved in:
3
Marketing context and branding content of private universities in Chile and Mexico
Álvarez Mendiola, Germán
;
González-Ledesma, Miguel …
- In:
Competition in higher education branding and marketing …
,
(pp. 37-62)
.
2018
Persistent link: https://www.econbiz.de/10011760277
Saved in:
4
Brand communication in flemish higher education : a comparison between types of institutions
Mampaey, Jelle
- In:
Competition in higher education branding and marketing …
,
(pp. 63-79)
.
2018
Persistent link: https://www.econbiz.de/10011760278
Saved in:
5
Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans
Papadimitriou, Antigoni
- In:
Competition in higher education branding and marketing …
,
(pp. 81-105)
.
2018
Persistent link: https://www.econbiz.de/10011760280
Saved in:
6
Branding and the search for competitive advantage in the field of Mozambican higher education through the use of websites
Langa, Patrício V.
;
Zavale, Nelson C.
- In:
Competition in higher education branding and marketing …
,
(pp. 107-142)
.
2018
Persistent link: https://www.econbiz.de/10011760282
Saved in:
7
Higher education : the impacts of educational brand on students' decision to enroll through advertising brochures for higher education institutions in Surabaya Indonesia
Ngo, Jenny
;
Ismandoyo, Decky A.
- In:
Competition in higher education branding and marketing …
,
(pp. 143-157)
.
2018
Persistent link: https://www.econbiz.de/10011760284
Saved in:
8
The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.
;
Tang, Hayes H. H.
- In:
Competition in higher education branding and marketing …
,
(pp. 159-179)
.
2018
Persistent link: https://www.econbiz.de/10011760285
Saved in:
9
Alumni engagement in higher education : a matter of marketing and leveraging social identities
Drezner, Noah D.
- In:
Competition in higher education branding and marketing …
,
(pp. 181-195)
.
2018
Persistent link: https://www.econbiz.de/10011760287
Saved in:
10
Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Cremonini, Leon
;
Taylor, John
- In:
Competition in higher education branding and marketing …
,
(pp. 197-219)
.
2018
Persistent link: https://www.econbiz.de/10011760288
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