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~subject:"Brand name products"
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Brand name products
Luxury goods
28
Luxusgüter
28
Brand management
21
Markenführung
21
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
16
Brand
11
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9
Markenpolitik
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Strategisches Management
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Marke
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Marketing management
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Marketingmanagement
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Strategic management
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Unternehmen
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Brand equity
3
Brand image
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Comparison
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Corporate Social Responsibility
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Corporate social responsibility
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Desirability
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Economic growth
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Nachhaltige Entwicklung
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Price
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Sustainable development
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Wirtschaftswachstum
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English
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Kapferer, Jean-Noël
3
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USB Cologne (EcoSocSci)
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1
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004897243
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2
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004799811
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3
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
-
Repr.
Persistent link: https://www.econbiz.de/10004720584
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