The new strategic brand management : creating and sustaining brand equity long term
Jean-Noël Kapferer
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Product management | Brand name products | Strategic planning | Unternehmen | Marke | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 560 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 2. ed. u.d.T.: Kapferer, Jean-Noël: Strategic brand management |
| ISBN: | 978-0-7494-5085-4 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004897243