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~subject:"Brand origin"
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Brand origin
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
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Undetermined
15
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Article
16
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16
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16
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English
16
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Andrianombonana, Haja Tiana Rakotondrainibe
1
Atkinson-Toal, Aarron
1
Basfirinci, Cigdem
1
Cakici, N. Meltem
1
Chabowski, Brian R.
1
Cheng, Yimin
1
D'Antone, Simona
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Huang, Jing
1
John, Joby
1
Kaufmann, Hans Rüdiger
1
Köylüoğlu, A. Selçuk
1
Law, Chun Hung Roberts
1
Li, Yaoqi
1
Liang, Sai
1
Liang, Xiaoning
1
Loureiro, Sandra Maria Correia
1
Melewar, T. C.
1
Merunka, Dwight
1
Mills, Adam J.
1
Orazi, Davide Christian
1
Qi, Chenyue
1
Rashid, Md Sanuwar
1
Samiee, Saeed
1
Schuckert, Markus
1
Shukla, Paurav
1
Sichtmann, Christina
1
Skinner, Heather
1
Sun, Wenjun
1
Tjiptono, Fandy
1
Tosun, Petek
1
Yu, Xueer
1
Zhang, Chun
1
Zhou, Guang
1
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Asia Pacific journal of marketing and logistics
3
Journal of business research : JBR
3
International marketing review
2
Baltic journal of management
1
European journal of marketing
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
16
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1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
Psychological ownership and users' continuous usage of domestic vs. foreign mobile payment apps : a comparison between China and the U.S
Liang, Xiaoning
;
Qi, Chenyue
;
Zhang, Chun
;
Li, Yaoqi
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549465
Saved in:
3
Revisiting
brand
origin
: expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
5
The impact of
brand
origin
and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek
;
Köylüoğlu, A. Selçuk
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
Saved in:
6
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
7
Knowledge structure in product- and
brand
origin
-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Examining
brand
origin
recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
10
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
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