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~subject:"Brand switching"
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Brand switching
Product features
11
Consumer behaviour
10
Konsumentenverhalten
10
product features
9
Beziehungsmarketing
4
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
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Brand
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Brand management
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Markenartikel
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Markenführung
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New product development
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Online retailing
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Online-Handel
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Product design
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
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Bayesian analysis
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Bewertung
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Brand Name
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Equilibrium profits
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Ahmed, Zafar U.
2
Al-Kwifi, Osama Sam
1
Al-Kwifi, Sam O.
1
Yammout, Dina
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Journal of management history : JMH
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of management history : JMH
21
(
2015
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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2
Brand switching of high-technology capital products : how
product
features
dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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