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Nation branding effects on
retrospective
global
evaluation
of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of Business Research
66
(
2013
)
6
,
pp. 752-758
retrospective
global
evaluation
(RGE). The fact that the driver of future decision making is the
retrospective
global
evaluation
…
Persistent link: https://www.econbiz.de/10010664607
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