Nation branding effects on retrospective global evaluation of past travel experiences
Year of publication: |
2013
|
---|---|
Authors: | Nikolova, Milena S. ; Hassan, Salah S. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 6, p. 752-758
|
Publisher: |
Elsevier |
Subject: | Destination branding | Travel experience | Retrospective global evaluation | Branding effects |
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