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~subject:"Bundling strategy"
~subject:"Preismanagement"
~subject:"Strategic management"
~subject:"Unternehmensnetzwerk"
~type_genre:"Conference proceedings"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B-to-B-Markenführung"
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Bundling strategy
Preismanagement
Strategic management
Unternehmensnetzwerk
B-to-B-Marketing
104
Business-to-business marketing
104
Lieferantenmanagement
33
Supplier relationship management
33
Marketingmanagement
24
Investitionsgütermarketing
21
Marketing management
21
Theorie
19
Theory
19
Business-to-Business-Marketing
18
Marketing
18
Deutschland
16
Germany
15
Beziehungsmarketing
11
Relationship marketing
11
Beschaffung
10
Procurement
10
Physical distribution
9
Vertrieb
9
Business network
8
Pricing strategy
8
Innovation management
7
Innovationsmanagement
7
Direktmarketing
6
Leistungsbündel
6
Strategisches Management
6
Dienstleistungsmarketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
United States
5
Verkauf
5
Betriebliche Wertschöpfung
4
Consumer goods marketing
4
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Free
1
Undetermined
1
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Book / Working Paper
22
Article
5
Type of publication (narrower categories)
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Conference proceedings
Sammelwerk
Article in journal
266
Aufsatz in Zeitschrift
266
Aufsatz im Buch
79
Book section
79
Hochschulschrift
55
Thesis
41
Graue Literatur
30
Non-commercial literature
30
Case study
29
Fallstudie
29
Collection of articles of several authors
27
Bibliografie enthalten
19
Bibliography included
19
Aufsatzsammlung
14
Arbeitspapier
13
Working Paper
13
Lehrbuch
5
Handbook
3
Handbuch
3
Konferenzschrift
3
Textbook
3
Conference paper
2
Konferenzbeitrag
2
Reprint
2
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1
Forschungsbericht
1
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Übersichtsarbeit
1
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English
19
German
9
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Kleinaltenkamp, Michael
5
Hinterhuber, Andreas
3
Jacob, Frank
2
Backhaus, Klaus
1
Birker, Klaus
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Ellis, Nick
1
Fließ, Sabine
1
Gleich, Ronald
1
Henneberg, Stephan
1
Kowalkowski, Christian
1
Liozu, Stephan
1
Möller, K. E. Kristian
1
Paliwoda, Stanley J.
1
Parvinen, Petri
1
Pepels, Werner
1
Plinke, Wulff
1
Pressey, Andrew
1
Snelgrove, Todd C.
1
Tadajewski, Mark
1
Tunisini, Annalisa
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Woisetschläger, David
1
Yang, Zhilin
1
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IMP Group
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Routledge library editions / International business
1
SAGE library in marketing
1
Technischer Vertrieb
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The journal of business & industrial marketing
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ECONIS (ZBW)
27
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Food supply networks : trust and e-business
Canavari, Maurizio
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011403821
Saved in:
4
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
8
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
10
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
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