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~subject:"Business cycle"
~subject:"Digitalisierung"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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| 6 applied filters
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Subject
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Business cycle
Digitalisierung
Konsumentenverhalten
Werbung
Brand management
40
Markenführung
40
Deutschland
9
Germany
9
Consumer behaviour
5
USA
5
United States
5
Automotive industry
4
Kfz-Industrie
4
Markenimage
4
Strategisches Management
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Internet marketing
3
Markenartikel
3
Marketingmanagement
3
Online-Marketing
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Strategic management
3
Audi AG
2
Branding
2
Consultancy services
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Deutschsprachiger Raum
2
Firmenimage
2
Führungskräfte
2
German-speaking countries
2
Innovation
2
Managers
2
Markenpolitik
2
Market entry
2
Market research
2
Marketing
2
Marketing management
2
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Free
1
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Book / Working Paper
5
Article
2
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Collection of articles written by one author
Interview
Article in journal
6,052
Aufsatz in Zeitschrift
6,052
Aufsatz im Buch
420
Book section
420
Hochschulschrift
165
Thesis
123
Graue Literatur
121
Non-commercial literature
121
Arbeitspapier
77
Working Paper
77
Conference paper
67
Konferenzbeitrag
67
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
54
Reprint
53
Case study
27
Fallstudie
27
Konferenzschrift
25
Conference proceedings
11
Ratgeber
11
Guidebook
10
Handbook
8
Handbuch
8
Lehrbuch
7
Festschrift
5
Sammlung
5
Textbook
5
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Systematic review
3
Übersichtsarbeit
3
Article
2
Bibliografie
2
Bildband
2
Glossar enthalten
2
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2
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Language
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English
6
German
1
Author
All
Berthon, Pierre R.
1
Bruhn, Manfred
1
Diller, Hermann
1
Gräve, Jan-Frederik
1
Holbrook, Morris B.
1
Hong, Gee Hee
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Nota, Pieter
1
Sheth, Jagdish N.
1
Stach, Jens
1
Terech, Andres
1
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Published in...
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Legends in consumer behavior
1
Source
All
ECONIS (ZBW)
7
Showing
1
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7
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
4
Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
5
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
6
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
7
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
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