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Kumar, Dinesh
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Ethical branding and marketing : cases and lessons
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New techniques for brand management in the healthcare sector
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ECONIS (ZBW)
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Hospitals as social brands : building brands by serving society
Kumar, Dinesh
;
Gupta, Punam
- In:
New techniques for brand management in the healthcare sector
,
(pp. 17-31)
.
2021
Persistent link: https://www.econbiz.de/10012515632
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Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh
;
Gupta, Punam
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 115-124)
.
2019
Persistent link: https://www.econbiz.de/10012033787
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