Hospitals as social brands : building brands by serving society
Year of publication: |
2021
|
---|---|
Authors: | Kumar, Dinesh ; Gupta, Punam |
Published in: |
New techniques for brand management in the healthcare sector. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3034-4. - 2021, p. 17-31
|
Subject: | Krankenhausmanagement | Hospital management | Markenführung | Brand management | Unternehmensethik | Business ethics | Indien | India |
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