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market-oriented culture
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Agic, Emir
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Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
; …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Saved in:
2
Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
;
Cicic, Muris
- In:
European Journal of Marketing
50
(
2016
)
12
,
pp. 2216-2248
joint attention to building
market-oriented
culture
and developing marketing capabilities seems to pay off. However, the …
Persistent link: https://www.econbiz.de/10014724169
Saved in:
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