Strategic marketing patterns and performance implications
Emir Agic, Merima Cinjarevic, Emir Kurtovic and Muris Cicic
| Year of publication: |
2016
|
|---|---|
| Authors: | Agic, Emir ; Cinjarevic, Merima ; Kurtovic, Emir ; Čičić, Muris |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 12, p. 2216-2248
|
| Subject: | Transitional economy | Marketing capabilities | Business performance | Latent class analysis | Market-oriented culture | Systemtransformation | Economic transition | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2015-0589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629383