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~subject:"Business start-up"
~subject:"Oligopol"
~type_genre:"Article in journal"
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Journal of research in marketing and entrepreneurship : JRME
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York's Best Ice Cream Company : building a regional brand
Woodall, Jefrey R.
;
Azriel, Jay A.
;
Patnode, Gerald
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008757393
Saved in:
2
Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
;
Mazzeo, Michael
;
Seim, Katja
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 105-146
Persistent link: https://www.econbiz.de/10003885261
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