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~subject:"Business start-up"
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Search: person:"McGrath, Helen"
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Business start-up
Business network
9
Unternehmensnetzwerk
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Unternehmensgründung
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KMU
6
SME
6
Entrepreneurship
5
Network capability
5
Social Web
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Social web
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Entrepreneurship approach
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Lieferantenmanagement
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Social network
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Soziales Netzwerk
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Internet marketing
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Ireland
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Irland
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Online-Marketing
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Resource-based view
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Ressourcenorientierter Ansatz
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Beziehungsmarketing
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Communication
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Customer integration
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Kommunikation
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Kundenintegration
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Relationship marketing
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Resource mobilisation
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Social media
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4R Model
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Action interventions
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Action research (AR)
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Artisan food and craft breweries
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McGrath, Helen
7
O'Toole, Thomas
7
Drummond, Conor
3
Marino, Lou
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Medlin, Christopher J.
1
Sutton-Brady, Catherine
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
International small business journal : researching entrepreneurship
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ECONIS (ZBW)
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Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
Saved in:
2
Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor
;
O'Toole, Thomas
;
McGrath, Helen
- In:
Journal of business research : JBR
145
(
2022
),
pp. 171-187
Persistent link: https://www.econbiz.de/10013197891
Saved in:
3
A process-based model of network capability development by a start-up firm
McGrath, Helen
;
Medlin, Christopher J.
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
Saved in:
4
The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 68-89
Persistent link: https://www.econbiz.de/10011863789
Saved in:
5
Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas
;
McGrath, Helen
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 128-140
Persistent link: https://www.econbiz.de/10011863811
Saved in:
6
A relational lifecycle model of the emergence of network capability in new ventures
McGrath, Helen
;
O'Toole, Thomas
;
Marino, Lou
; …
- In:
International small business journal : researching …
36
(
2018
)
5
,
pp. 521-545
Persistent link: https://www.econbiz.de/10011901170
Saved in:
7
A cross-cultural comparison of the network capability development of entrepreneurial firms
McGrath, Helen
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 897-910
Persistent link: https://www.econbiz.de/10010410712
Saved in:
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