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~subject:"Business-to-business marketing"
~subject:"Marketing management"
~subject:"Procurement"
~subject:"Regionales Cluster"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
Marketing management
Procurement
Regionales Cluster
B-to-B-Marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Leistungsbündel
1
Markenartikel
1
Markenführung
1
Naresh K. Malhotra
1
Preismanagement
1
Pricing strategy
1
Regional cluster
1
Relationship marketing
1
Services marketing
1
Unternehmenserfolg
1
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Article
7
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Reprint
Article in journal
1,954
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1,954
Aufsatz im Buch
472
Book section
472
Hochschulschrift
331
Thesis
268
Graue Literatur
149
Non-commercial literature
149
Case study
122
Fallstudie
122
Collection of articles of several authors
105
Sammelwerk
105
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
63
Working Paper
63
Lehrbuch
52
Aufsatzsammlung
50
Textbook
44
Ratgeber
28
Guidebook
24
Conference paper
15
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15
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14
Handbuch
14
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13
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10
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10
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8
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8
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5
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5
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4
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Glossary included
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2
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English
8
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Blois, Keith J.
1
Deshpandé, Rohit
1
Dwyer, F. R.
1
Farley, John U.
1
Håkansson, Håkan
1
Lancioni, Richard
1
Lusch, Robert F.
1
Malhotra, Naresh K.
1
Mudambi, Susan
1
Oh, Sejo
1
Schau, Hope Jensen
1
Schurr, Paul H.
1
Sheth, Jagdish N.
1
Smith, Michael F.
1
Uslay, Can
1
Vargo, Stephen L.
1
Webster, Frederick E.
1
Östberg, Claes
1
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Relational and functional integration
2
Brand management ; Vol. 4
1
International marketing ; Vol. 1
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
8
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1
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
5
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
6
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
Saved in:
7
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
8
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
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