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~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
4
Grounded Theory
4
Grounded theory
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Lieferantenmanagement
4
Supplier relationship management
4
Bargaining theory
3
Managers
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Negotiation techniques
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Negotiations
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Verhandlungstechnik
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Buyer-seller relationship
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Åge, Lars-Johan
4
Gustavsson, Bengt
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The journal of business & industrial marketing
3
Management decision : MD
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ECONIS (ZBW)
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B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010422017
Saved in:
2
How and why managers use conceptual devices in business-to-business research
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 633-641
Persistent link: https://www.econbiz.de/10010422019
Saved in:
3
Conceptualizing for managerial relevance in B2B research : a ground theory approach
Gustavsson, Bengt
;
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 626-632
Persistent link: https://www.econbiz.de/10010422020
Saved in:
4
Business manoeuvring : a model of B2B selling processes
Åge, Lars-Johan
- In:
Management decision : MD
49
(
2011
)
9
,
pp. 1574-1591
Persistent link: https://www.econbiz.de/10009613035
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