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~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
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E-commerce
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Electronic Commerce
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B2B buyer journey
1
Consumer behaviour
1
Content Management
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Content management
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Hidden Markov model
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Hidden buying stage
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Internet
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Internet browsing
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Internet marketing
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Lieferantenmanagement
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Markov chain
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Markov-Kette
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Neuronale Netze
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Online-Marketing
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Social Web
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Social web
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Steuervermeidung
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Supplier relationship management
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Tax avoidance
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Huhtala, Juho-Petteri
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Kaski, Samuel
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Malo, Pekka
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Tikkanen, Henrikki
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Upreti, Bikesh Raj
2
Vaniala, Iiro
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Marvasti, Neda
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Marvasti, Neda B.
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Mattila, Pekka
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Yousefi, Zeinab R.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.
;
Huhtala, Juho-Petteri
;
Yousefi, Zeinab R.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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2
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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