Is this company a lead customer? : estimating stages of B2B buying journey
Year of publication: |
2021
|
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Authors: | Marvasti, Neda B. ; Huhtala, Juho-Petteri ; Yousefi, Zeinab R. ; Vaniala, Iiro ; Upreti, Bikesh Raj ; Malo, Pekka ; Kaski, Samuel ; Tikkanen, Henrikki |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 126-133
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Subject: | B2B buyer journey | Hidden buying stage | Hidden Markov model | Internet browsing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Internet | Markov-Kette | Markov chain | Electronic Commerce | E-commerce | Steuervermeidung | Tax avoidance |
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