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~subject:"Business-to-business marketing"
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Business-to-business marketing
Negotiation performance
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Preuss, Melanie
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A phase-specific analysis of negotiation styles
Preuss, Melanie
;
Wijst, Per van der
- In:
The journal of business & industrial marketing
32
(
2017
)
4
,
pp. 505-518
Persistent link: https://www.econbiz.de/10011691664
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A phase-specific analysis of negotiation styles
Preuss, Melanie
;
van der Wijst, Per
- In:
Journal of Business & Industrial Marketing
32
(
2017
)
4
,
pp. 505-518
limit themselves to a single negotiation style. Instead, they vary their style in the course of different
negotiation
phases
…
Persistent link: https://www.econbiz.de/10014843619
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