Rambabu, Lavuri; Porika, Ramlal - In: Journal of industry - university collaboration : JIUC 2 (2020) 2, pp. 67-78
Purpose Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual...