Karjaluoto, Heikki; Töllinen, Aarne; Pirttiniemi, Janne; … - In: Industrial Management & Data Systems 114 (2014) 6, pp. 966-978
/methodology/approach – An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 … explained by the extended TAM framework. Understanding the key factors that influence intention to adopt a mobile CRM system … will aid companies in implementing it among their sales force. Companies willing to foster adoption of a mobile CRM system …