Exploring CRM and SRM user satisfaction in B2B relationship management
Year of publication: |
2016
|
---|---|
Authors: | Kooli, Kaouther ; Ben Mansour, Kaouther ; Cornwell, Victoria |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 1, p. 81-95
|
Subject: | Relationship marketing | CRM system | SRM system | User satisfaction | User motivation | User involvement | B2B companies | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | B-to-B-Marketing | Business-to-business marketing |
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