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Category management
Consumer behaviour
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Advertising effects
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Marketingmanagement
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brand choice
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probit models
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Fok, Dennis
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Franses, Philip Hans
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Nierop, Johannes Erjen Maurice van
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
;
Fok, Dennis
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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