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~subject:"Celebrity endorsement"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Werbewirkung"
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Celebrity endorsement
Social web
Theorie
Werbewirkung
5,754
Advertising effects
5,738
Konsumentenverhalten
2,838
Consumer behaviour
2,837
Advertising
2,794
Werbung
2,766
Online-Marketing
1,590
Internet marketing
1,589
Markenführung
926
Brand management
925
Brand image
828
Markenimage
828
Social Web
530
USA
506
United States
505
Brand
426
Markenartikel
417
Emotion
393
Celebrity-Werbung
370
Marketingmanagement
326
Marketing management
325
advertising
322
Fernsehwerbung
281
Television advertising
281
Target group
280
Zielgruppe
280
Psychology of advertising
279
Werbepsychologie
279
Viral marketing
222
Virales Marketing
222
Experiment
218
Product Placement
206
Product placement
206
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198
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197
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Roy, Subhadip
13
Gierl, Heribert
9
Arora, Nilesh
8
Chen, Huan
6
Esch, Franz-Rudolf
6
Arora, Taanika
5
Erfgen, Carsten
5
Fogel, Joshua
5
Agarwal, Bhawna
4
Banerjee, Neelotpaul
4
Bauer, Brittney C.
4
Bergkvist, Lars
4
Chan, Kara
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Ilicic, Jasmina
4
Jain, Varsha
4
Kerr, Gayle
4
Knoll, Johannes
4
Noort, Guda van
4
Pittman, Matthew
4
Pradhan, Debasis
4
Prashar, Sanjeev
4
Sen, Sandipan
4
Steffenhagen, Hartwig
4
Um, Nam-Hyun
4
Abirami, U.
3
Agnihotri, Arpita
3
Bang Nguyen Viet
3
Bhattacharya, Saurabh
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buijzen, Moniek
3
Buzeta, Cristian
3
Carlson, Brad D.
3
Carrillat, François A.
3
Davies, Fiona
3
Dwivedi, Abhishek
3
Dwivedi, Yogesh Kumar
3
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International journal of advertising : the review of marketing communications
45
Journal of business research : JBR
35
Journal of marketing communications
31
Journal of promotion management : innovations in planning and applied research
30
Journal of advertising research
28
International journal of internet marketing and advertising : IJIMA
26
International journal of advertising : the quarterly review of marketing communications
24
Psychology & marketing
24
Journal of retailing and consumer services
21
Marketing : ZFP ; journal of research and management
17
Journal of promotion management : JPM
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of electronic commerce : IJEC
10
International journal of sports marketing & sponsorship
10
Journal of current issues and research in advertising
10
Journal of global marketing
10
The journal of product & brand management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Marketing intelligence & planning
9
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Marketing letters : a journal of research in marketing
7
American journal of agricultural economics
6
Global business review
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of applied business research
6
Vision : the journal of business perspective
6
Health marketing quarterly
5
International journal of market research
5
Journal of current issues and research in advertising : JCIRA
5
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ECONIS (ZBW)
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
9
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
10
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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