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~subject:"Celebrity endorsement"
~subject:"Sport organization"
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Search: subject_exact:"Berufssportlerinnen"
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Celebrity endorsement
Sport organization
Athletes
1,418
Sportler
1,418
Professional sports
683
Profisport
683
Football
376
Fußball
376
Ball game
251
Ballsport
251
USA
250
United States
249
Sport
225
Sports
221
Sportorganisation
176
Higher education institution
142
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142
Sportmarketing
120
Sports marketing
120
Consumer behaviour
119
Konsumentenverhalten
119
Deutschland
105
Germany
104
Celebrity-Werbung
95
Sport event
95
Sportveranstaltung
95
Lohn
84
Wages
84
Advertising effects
79
Sports economics
79
Sportökonomik
79
Werbewirkung
79
Erwerbsverlauf
74
Occupational attainment
74
Arbeitsgruppe
71
Team
71
Theorie
71
Theory
71
Estimation
66
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32
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29
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Groothuis, Peter Andrew
9
Berri, David J.
5
Brandes, Leif
5
Humphreys, Brad R.
5
Lang, Markus
5
Sommers, Paul M.
5
Balliauw, Matteo
4
Depken, Craig A.
4
Franck, Egon
4
Gürtler, Oliver
4
Pawlowski, Tim
4
Simmons, Robert
4
Astous, Alain d'
3
Baert, Stijn
3
Brechot, Marc
3
Breuer, Christoph
3
De Bosscher, Veerle
3
Ducking, Johnny
3
Eggers, Austin F.
3
Fink, Janet S.
3
Hanssen, F. Andrew
3
Ko, Yong Jae
3
Meehan, James W.
3
Pyun, Hyunwoong
3
Redding, Parker
3
Rotthoff, Kurt W.
3
Sherry, Emma
3
Sotiriadou, Popi
3
Torgler, Benno
3
Verheuge, Marco
3
Borghesi, Richard
2
Brison, Natasha T.
2
Brouwers, Jessie
2
Bukstein, Scott
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Cunningham, George B.
2
Derdenger, Timothy P.
2
Dickson, Geoff
2
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Conference on the Future of Sport in the European Union <2007, Brüssel>
1
Erich-Schmidt-Verlag <Berlin>
1
Session on "The Economic History of the Sports Sector" <2018, Boston, Mass>
1
Verlag Dr. Kovač
1
World Economic History Congress "Waves of Globalization" <2018, Boston, Mass>
1
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Journal of sports economics
19
International journal of sports marketing & sponsorship
13
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Applied economics
6
Department of Economics working paper
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
International journal of sport finance
4
Middlebury College working paper series
4
Young consumers : insight and ideas for responsible marketers
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Applied economics letters
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
KulturKommerz
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
New horizons in the economics of sport
2
Praeger perspectives
2
School working papers / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
UZH Business Working Paper Series
2
Working papers / Lancaster University Management School
2
Advances in the economics of sport / Supplement
1
Asia-Pacific journal of business administration
1
Atlantic economic journal : AEJ
1
Barcelona GSE working paper series : working paper
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
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ECONIS (ZBW)
269
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21
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
22
How to achieve a sustainable circuit for professional tennis players?
Balliauw, Matteo
;
Verlinden, Thomas
;
Van Den Spiegel, Tomas
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 391-418
Persistent link: https://www.econbiz.de/10014428311
Saved in:
23
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
24
Exploring (semi) professionalization in women's team sport through a continuum of care lens
O'Brien, Wendy
;
Taylor, Tracy
;
Hanlon, Clare
;
Toohey, …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 129-140
Persistent link: https://www.econbiz.de/10014246195
Saved in:
25
Team masculinity and performance : evidence from Major League Soccer
Kirpishchikov, Dmitry
;
Parshakov, Petr
;
Zavertiaeva, Marina
- In:
International journal of sport finance
18
(
2023
)
2
,
pp. 84-96
Persistent link: https://www.econbiz.de/10014316059
Saved in:
26
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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27
Which former professional football players become successful professional head coaches?
Balliauw, Matteo
;
Verheuge, Marco
;
Baert, Stijn
- In:
Applied economics letters
30
(
2023
)
12
,
pp. 1692-1695
Persistent link: https://www.econbiz.de/10014304949
Saved in:
28
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
29
Former players as football coaches in Poland
Metelski, Adam
;
Kaźmierczyk, Jerzy
- In:
Problems of management in the 21st century
15
(
2020
)
2
,
pp. 100-107
Persistent link: https://www.econbiz.de/10012432399
Saved in:
30
Tournaments within football teams : players' performance and wages
Ribeiro, António Sérgio
;
Lima, Francisco
;
Kraus, Sascha
; …
- In:
Economic research
35
(
2022
)
1,5
,
pp. 4884-4901
Persistent link: https://www.econbiz.de/10014393104
Saved in:
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