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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
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worship
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places of worship
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Banerjee, Neelotpaul
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Wang, Stephen W.
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Journal of air transport management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Exploring the influence of celebrity
worship
on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
42
(
2015
),
pp. 110-117
Persistent link: https://www.econbiz.de/10010481749
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