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~subject:"China"
~subject:"Cultural identity"
~subject:"Internationale Marktforschung"
~type:"article"
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China
Cultural identity
Internationale Marktforschung
International marketing
3,049
Internationales Marketing
3,008
Consumer behaviour
529
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525
Brand management
450
Markenführung
450
Marketing management
443
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Multinationales Unternehmen
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416
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367
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Kulturelle Identität
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Emerging economies
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Designation of origin
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Laroche, Michel
6
Teng, Lefa
6
Cleveland, Mark
5
Diamantopoulos, Adamantios
5
Mueller, Barbara
5
Taylor, Charles Raymond
5
Westjohn, Stanford A.
5
Alon, Ilan
4
Bartikowski, Boris
4
Keh, Hean Tat
4
Manrai, Ajay K.
4
Mooij, Marieke K. de
4
Sinkovics, Rudolf R.
4
Torelli, Carlos J.
4
Alden, Dana
3
Buckley, Peter J.
3
Checchinato, Francesca
3
Diehl, Sandra
3
Fam, Kim Shyan
3
Ford, John B.
3
Magnusson, Peter
3
Manrai, Lalita A.
3
Poon, Patrick
3
Steenkamp, Jan-Benedict E. M.
3
Swoboda, Bernhard
3
Vescovi, Tiziano
3
Wu, Jie
3
Zhou, Lianxi
3
Aashish, Kumar
2
Ambaye, Michele
2
Arnold, Mark J.
2
Batra, Rajeev
2
Belk, Russell W.
2
Bengtsson, Anders
2
Bergheim, Boris
2
Bowen, C. Luke
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Cavusgil, S. Tamer
2
Chao, Mike Chen-Ho
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1
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International marketing review
23
Journal of business research : JBR
23
Journal of global marketing
22
Journal of international marketing
18
Journal of international consumer marketing
13
Asia Pacific journal of marketing and logistics
9
Handbook of research on international advertising
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
Measurement and research methods in international marketing
8
International business review : the official journal of the European International Business Academy
7
Cross-cultural and critical perspectives on brands
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing management : a cultural perspective
5
The journal of brand management : an international journal
5
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Harvard business review : HBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management international review : mir ; journal of international business
4
Cross cultural management : an international journal
3
Entrepreneurship in international marketing
3
European journal of marketing : EJM
3
International journal of Chinese culture and management : IJCCM
3
International journal of advertising : the review of marketing communications
3
International journal of export marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Qualitative market research : an international journal
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
European journal of international management : EJIM
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ECONIS (ZBW)
485
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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter
;
Ville, Simon P.
- In:
Enterprise & society : the international journal of …
25
(
2024
)
1
,
pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
Saved in:
3
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
4
Conceptualizing contemporary markets : introduction to the special issue
Gruin, Julian
;
Massot, Pascale
- In:
Competition & change : the journal of global business …
25
(
2021
)
5
,
pp. 507-516
Persistent link: https://www.econbiz.de/10012660683
Saved in:
5
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
6
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
7
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
8
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
9
Internetization and the markups of export firms : evidence from China
Guobing Shen
;
Shen, Binchao
;
Wu, Ruochen
;
Yuan, Zhengyu
- In:
Economic modelling
120
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014384139
Saved in:
10
The impacts of export VAT rebates on market switch and productivity : firm-level evidence from China
Gao, Yu
;
He, Yin
;
Yin, Xiaopeng
- In:
The world economy : the leading journal on …
46
(
2023
)
10
,
pp. 3116-3135
Persistent link: https://www.econbiz.de/10014435001
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