Marketing the multinational in Shenbao, Shanghai, 1872-1889
Peter Gibson, Simon Ville
| Year of publication: |
2024
|
|---|---|
| Authors: | Gibson, Peter ; Ville, Simon P. |
| Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge Univ. Press, ISSN 1467-2235, ZDB-ID 2029745-2. - Vol. 25.2024, 1, p. 134-159
|
| Subject: | China | marketing | multinational | Shenbao | Multinationales Unternehmen | Transnational corporation | Shanghai | Auslandsinvestition | Foreign investment | Marketing | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/eso.2022.31 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014490112