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~subject:"China"
~subject:"International marketing"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Search: subject:"Marktsegmentierung"
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China
International marketing
Marktsegmentierung
75
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72
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15
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International marketing ; Vol. 2
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1
International journal of managerial and financial accounting
1
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ECONIS (ZBW)
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Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
2
Geschäftsmodellinnovationen für das mittlere Marktsegment : eine empirische Untersuchung deutschsprachiger Maschinenbauunternehmen in China
Albeck, Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011451277
Saved in:
3
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
4
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
5
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
6
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
7
Are Chinese stock and property markets integrated or segmented?
Adcock, C. J.
;
Hua, Xiuping
;
Huang, Yiping
- In:
The European journal of finance
22
(
2016
)
4/6
,
pp. 345-370
Persistent link: https://www.econbiz.de/10011615947
Saved in:
8
Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
Saved in:
9
Information asymmetry, market segmentation, and cross-listing : implications for event study methodology
Gu, Lulu
;
Reed, W. Robert
- In:
Journal of Asian economics
28
(
2013
),
pp. 28-40
Persistent link: https://www.econbiz.de/10010400871
Saved in:
10
Customer analysis for lube oil marketing strategies : a data mining approach
Chen, Quan
;
Zhang, Ling Ling
;
Li, Jun
;
Wang, Li
;
Shi, Yong
- In:
China's reality and global vision : management research …
,
(pp. 269-285)
.
2012
Persistent link: https://www.econbiz.de/10009507866
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