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China
Consumer behaviour
7
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Brand
4
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Beziehungsmarketing
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Brand image
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Confidence
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Asian consumers
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Peng, Siqing
3
Chen, Xiao-Ping
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Han, Jian
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Ramasamy, Bala
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Wang, Lan
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Xie, Yi
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Human resource management
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Journal of strategic marketing
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Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
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ECONIS (ZBW)
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Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi
;
Peng, Siqing
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
Saved in:
3
Guanxi dynamics: shifts in the closeness of ties between Chinese coworkers
Chen, Xiao-Ping
;
Peng, Siqing
- In:
Management and organization review : MOR ; the journal …
4
(
2008
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10003699259
Saved in:
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