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Search: subject_exact:"Loyalty program"
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Cluster analysis
Loyalty program
883
Kundenbindungsprogramm
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Beziehungsmarketing
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Consumer behaviour
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Kundenkarte
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Internet marketing
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loyalty program
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Bhardwaj, Renu
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Ieva, Marco
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Ziliani, Cristina
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International journal of economics and business research : IJEBR
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International journal of retail & distribution management
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ECONIS (ZBW)
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Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
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2
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
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