Hosseini, Maryam; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: Digital business 2 (2022) 2, pp. 1-10
using the RFM model - recency, frequency, and monetary. The CRISP-DM methodology was used to extract knowledge from customer …-dimensional approach proposed and provides a two-sided view of the customer, and thereby provides a more comprehensive knowledge and …