Clustering mixed-type player behavior data for churn prediction in mobile games
Ana Perišić, Marko Pahor
| Year of publication: |
2023
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|---|---|
| Authors: | Perišić, Ana ; Pahor, Marko |
| Published in: |
Central European journal of operations research. - Heidelberg : Physica-Verl., ISSN 1613-9178, ZDB-ID 2093829-9. - Vol. 31.2023, 1, p. 165-190
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| Subject: | Churn prediction | Clustering | Customer behavior | Distance measure | Mixed type data | Segmentation | Prognoseverfahren | Forecasting model | Regionales Cluster | Regional cluster | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10100-022-00802-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536081