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~subject:"Co-branding"
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Co-branding
Brand management
36
Markenführung
36
Strategic alliance
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Strategische Allianz
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Consumer behaviour
17
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brand alliance
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co-branding
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Ingredient branding
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Markentransfer
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Cause-Related Marketing
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Brown, Brian P.
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Charry, Karine
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Choi, Tsan-Ming
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Chow, Pui-Sze
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Demoulin, Nathalie T. M.
1
Kang, Juhee
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Mohan, Mayoor
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Ronzoni, Giulio
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Schoefer, Klaus
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
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Journal of business research : JBR
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
Dual branding : a case study of Wyndham
Ronzoni, Giulio
;
Torres, Edwin
;
Kang, Juhee
- In:
Journal of hospitality and tourism insights
1
(
2018
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
Saved in:
3
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
4
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
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