Dual branding : a case study of Wyndham
Year of publication: |
2018
|
---|---|
Authors: | Ronzoni, Giulio ; Torres, Edwin ; Kang, Juhee |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 1.2018, 3, p. 240-257
|
Subject: | Marketing | Case study | Brand alliance | Brand | Co-branding | Hospitality | Brand management | Branding theory | Dual branding | Lodging and hotel industry | Markenartikel | Markenführung | Hotellerie | Hotel industry |
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