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Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores
Huang, Hui-chun
;
Chang, Ya-ting
;
Yeh, Che-yi
;
Liao, …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10010426077
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