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~subject:"Coffee"
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Coffee
Consumer behaviour
176
Konsumentenverhalten
176
Brand management
111
Markenführung
111
Brand image
109
Markenimage
109
Self-congruity
61
Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
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Relationship marketing
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Advertising effects
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Markenartikel
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self-congruity
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Holiday behaviour
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Tourism marketing
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Tourismusmarketing
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Werbung
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Destination management
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Destinationsmanagement
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Markentreue
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Tourism
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Tourismus
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congruity
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Anjani, Dela
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Dewi, Ike Janita
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Puter, Cattleya Dewi
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Suhud, Usep
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Wibowo, Setyo Ferry
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
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2
The influence of self-
congruity
on customer loyalty of coffee shops : evidence from global-chain and local-chain coffee shops in Indonesia
Anjani, Dela
;
Dewi, Ike Janita
- In:
ASEAN marketing journal : Association of Southeast …
12
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012503618
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