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~subject:"Cognition"
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Cognition
Konsumentenverhalten
14
Consumer behaviour
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Kundenzufriedenheit
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Beziehungsmarketing
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Customer satisfaction
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hybrid choice models
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marketing
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mplus
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English
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Paulssen, Marcel
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Bagozzi, Richard P.
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Birk, Matthias M.
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Fournier, Susan
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Betriebswirtschaftliche Diskussionsbeiträge
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Handbook of brand relationships
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ECONIS (ZBW)
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1
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
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2
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
3
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
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4
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
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