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~subject:"Communication"
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Communication
Consumer behaviour
26
Konsumentenverhalten
26
Jugendliche
10
Youth
10
Linguistics
8
Brand image
7
Brand management
7
Children
7
Experiment
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Kinder
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Linguistik
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Markenführung
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Markenimage
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Brand
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Markenartikel
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Brand name
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Language
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Materialism
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Sprache
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Markenname
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Perception
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Wahrnehmung
4
Adolescent consumers
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Advertising effects
3
Altruism
3
Altruismus
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Ethics
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Ethik
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Fundraising
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Geschenk
3
Gifts
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Personality psychology
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Persönlichkeitspsychologie
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Satisfaction
3
Social group
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Soziale Gruppe
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Verbraucherverhalten
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Werbewirkung
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Zufriedenheit
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Lowrey, Tina M.
2
Pogacar, Ruth
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Shrum, L. J.
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HEC Paris research paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
2
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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