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~subject:"Communication media"
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Communication media
Advertising effects
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Sportmarketing
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Sports marketing
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Werbewirkung
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USA
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United States
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Sport
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Sports
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Sport policy
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sports advertising
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Ball game
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Data envelopment analysis
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Firmenimage
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Kim, Kihan
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James, Jeffrey
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Special issue: Sport marketing and media
Kim, Kihan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010406134
Saved in:
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Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan
;
James, Jeffrey
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
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