Gillespie, Seán; Testani, Michael V. <Sr>; … - 2016
Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process … explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms … lean selling balanced scorecard -- How to build a time to value proposition -- Bringing it all together with the lean …