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A comparative study of American and Japanese company brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
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