A comparative study of American and Japanese company brand icons
Year of publication: |
2011
|
---|---|
Authors: | Kilic, Ozcan ; Miller, Darryl W. ; Vollmers, Stacy M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 8, p. 583-596
|
Subject: | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Ästhetik | Aesthetics | Vergleich | Comparison | USA | United States | Japan |
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