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Compensatory processing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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