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~subject:"Computer-assisted marketing"
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Search: subject_exact:"B-to-B-Markenführung"
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Computer-assisted marketing
B-to-B-Marketing
3,455
Business-to-business marketing
3,455
Lieferantenmanagement
1,453
Supplier relationship management
1,453
Relationship marketing
745
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741
Marketingmanagement
432
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424
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344
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338
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295
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292
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182
Social web
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B2B
167
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164
Value creation
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Betriebliche Wertschöpfung
162
Customer satisfaction
158
Kundenzufriedenheit
158
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
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143
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Backhaus, Klaus
2
D'Haen, Jeroen
2
Knackstedt, Ralf
2
Van den Poel, Dirk
2
Allaway, Arthur
1
Avlonitis, George J.
1
Becker, Jörg
1
Beverungen, Daniel
1
Casillas, Jorge
1
Chen, Wun-hwa
1
Chiang, Ai-hsuan
1
D'Souza, Giles
1
Ellinger, Alexander E.
1
Frohs, Margarethe
1
Goyal, Manish
1
Hallikainen, Heli
1
Hancock, Maryanne Q.
1
Hatami, Homayoun
1
Lancioni, Richard A.
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Laukkanen, Tommi
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Martínez-López, Francisco J.
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Müller, Oliver
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Palmer, David W.
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Savimäki, Emma
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Harvard business review : HBR
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
12
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
3
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
4
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
5
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
6
A longitudinal examination of internet-based customer service system usage in small companies
Palmer, David W.
;
Ellinger, Alexander E.
;
Allaway, Arthur
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009511274
Saved in:
7
Maximizing lead generation : the complete guide for B2B marketers
Stevens, Ruth P.
-
2012
Persistent link: https://www.econbiz.de/10009243988
Saved in:
8
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
9
Network agility as a trigger for enhancing firm performance : a case study of a high-tech firm implementing the mixed channel strategy
Chen, Wun-hwa
;
Chiang, Ai-hsuan
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10009160096
Saved in:
10
Vermarktung hybrider Leistungsbündel : das ServPay-Konzept
Backhaus, Klaus
(
contributor
);
Knackstedt, Ralf
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008653462
Saved in:
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