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~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~type_genre:"Case study"
~type_genre:"Thesis"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
2
Increasing the efficiency of multi-hub airline networks by means of flexible time-range tickets - An analysis of passenger acceptance, revenue potentials and implications on networ...
Badura, Felix
-
2011
Persistent link: https://www.econbiz.de/10009611957
Saved in:
3
Spatially dispersed employee recovery : an airline case study
Hvass, Kristian A.
;
Torfadóttir, Embla
- In:
Journal of air transport management
34
(
2014
),
pp. 65-69
Persistent link: https://www.econbiz.de/10010244601
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4
Service quality of low-cost long-haul airlines : the case of Jetstar Airways and AirAsia X
Jiang, Hongwei
- In:
Journal of air transport management
26
(
2013
),
pp. 20-24
Persistent link: https://www.econbiz.de/10009772988
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5
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
6
Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers
Christ, Steffen
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008822022
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7
Challenges and strategies for the service industry : an empirical analysis of risk-reducing signals ; the example of the hotel industry
Czarnecki, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003874877
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8
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
9
Wahrgenommene Preisfairness bei Revenue Management : eine verhaltenswissenschaftliche und empirisch gestützte Untersuchung der zeitlichen Veränderung im Kaufentscheidungsprozess ei...
Friesen, Mark
-
2008
Persistent link: https://www.econbiz.de/10003758193
Saved in:
10
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
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